Public Relations Program – (99 Credits)
General Education Requirements | 26 Credits | |||
Code | # Course | Title | Cr | Prerequisites |
Group A : Language and Communication (12 credits) | ||||
ENG | 260 | English Language Skills I (ENG 200 – English Writing Skills) | 3 | Placement |
ENG | 280 | English Language Skills II (ENG 203 – English Communication I) | 3 | |
ENG | 305 | Research Methodology (ENG 204 – English Communication II) | 3 | ENG203 |
BUS | 210 | Business Communication Skills (COM 210 – Communication & Presentation Skills) | 3 | ENG203 |
Group B : General Business & Humanities (7 credits) | ||||
ENT | 301 | Start-up Business Entrepreneurship | 3 | |
HUM | 212 | AUT Cultural Plus | 1 | |
HUM | 318 | Human Rights | 3 | ENG 203 |
Group C : Arts & Social Sciences (3 credits) | ||||
ART | 205 | Contemporary Arts | 3 | |
HUM | 210 | Arts Appreciation | 3 | |
HUM | 211 | Music Appreciation | 3 | |
POL | 202 | Globalization and Political Change | 3 | ENG 203 |
SOC | 202 | Justice, Society and Gender | 3 | ENG 203 |
Group D : Mathematics, Science and Technology (3 credits) | ||||
HLT | 210 | Health and Wellness | 3 | |
NTR | 201 | Introduction to Nutrition | 3 | ENG 203 |
Group E : Health and Physical Education (1 credits) | ||||
PED | . | Physical Education | 1 |
Major Core Requirements | 40 Credits | |||
Code | # Course | Title | Cr | Prerequisites |
ARA | 201 | Arabic Communication Skills I | 3 | |
BUS | 230 | Business Law | 3 | |
COM | 251 | Communication Media & Society | 3 | |
COM | 325 | News Writing and Reporting | 3 | ENG100 |
COM | 410 | Professional and Public Speaking | 3 | ENG203 |
COM | 425 | Media in Lebanon & Middle East | 3 | ENG204 |
ENT | 301 | Start-up Business Entrepreneurship | 3 | |
FIN | 220 | Finance for Non-Financial Majors | 3 | |
MGT | 201 | Management Principles | 3 | ENG203 |
MKT | 201 | Marketing Principles | 3 | ENG203 |
MKT | 340 | Advertising Principles | 3 | |
MKT | 412 | Customer Security | 3 | |
MKT | 450 | Integrated Advertising Communication | 3 | MKT340 |
BUS | 491 | Internship | 1 | Senior Standing |
Specialization Course Requirements | 24 Credits | Grade must be C or higher in every Major Course | ||
Code | # Course | Title | Cr | Prerequisites |
PUR | 220 | Foundations of Public Relations | 3 | ENG203 |
PUR | 240 | Public Relations Project Management | 3 | PUR220 |
PUR | 309 | Public Relations Campaign | 3 | PUR220 |
PUR | 310 | Rhetoric and Social Influence | 3 | PUR220, ENG203 |
PUR | 357 | Special Events Planning | 3 | PUR220 |
PUR | 406 | Public Relations Research | 3 | PUR220 |
PUR | 408 | Writing for Public Relations | 3 | PUR220 |
PUR | 497 | Special Topics in Public Relations | 3 | PUR220 |
Foreign Language | 3 Credits | |
Free Elective (200 level or above) | 6 Credits |