What will I learn in this program?
You will learn to develop and manage relationships with customers, competitors, and suppliers. You will also learn how to build value in your products and create loyalty with your end-users & advertising by building a profitable customer-based relationship through properly planned marketing activities.
What courses are included in the program?
The 99 credits include:
- Economics
- Accounting
- Statistics
- Marketing
- Integrated marketing communication
- Presentation Skills
- Consumer behavior
- Market Research
- Advertising
- Sales.
What work will I be able to do after I graduate?
You can enjoy a wide range of employment positions in marketing. You can work as marketing research analysts, be part of marketing strategy teams break. If students go for a Master degree in Marketing, then senior positions are possible such as consumer behavior consultant, marketing researcher, advertising manager, product manager, brand manager, and retail manager, research & development.
Why study Marketing at AUT?
AUT teaches you to be an independent thinker, improves your analytical and decision-making skills, trains you to work in teams and communicate effectively. AUT also hires the best instructors whose experiences in the field have made them experts give you knowledge with hands-on projects. You also enjoy special workshops with professionals and internship periods in marketing departments of top companies. In addition, you earn a professional certification like ICDL (International Computer Driving License) to enhance your employment prospects.
Marketing & Advertising (99 Credits)
| General Education Requirements | 26 Credits | |||
| Code | # Course | Title | Cr | Prerequisites |
| Group A : Language and Communication (12 credits) | ||||
| ENG | 260 | English Language Skills I (ENG 200 – English Writing Skills) | 3 | Placement |
| ENG | 280 | English Language Skills II (ENG 203 – English Communication I) | 3 | |
| ENG | 305 | Research Methodology (ENG 204 – English Communication II) | 3 | ENG203 |
| BUS | 210 | Business Communication Skills (COM 210 – Communication & Presentation Skills) | 3 | ENG203 |
| Group B : General Business & Humanities (7 credits) | ||||
| ENT | 301 | Start-up Business Entrepreneurship | 3 | |
| HUM | 212 | AUT Cultural Plus | 1 | |
| HUM | 318 | Human Rights | 3 | ENG 203 |
| Group C : Arts & Social Sciences (3 credits) | ||||
| ART | 205 | Contemporary Arts | 3 | |
| HUM | 210 | Arts Appreciation | 3 | |
| HUM | 211 | Music Appreciation | 3 | |
| POL | 202 | Globalization and Political Change | 3 | ENG 203 |
| SOC | 202 | Justice, Society and Gender | 3 | ENG 203 |
| Group D : Mathematics, Science and Technology (3 credits) | ||||
| HLT | 210 | Health and Wellness | 3 | |
| NTR | 201 | Introduction to Nutrition | 3 | ENG 203 |
| Group E : Health and Physical Education (1 credits) | ||||
| PED | . | Physical Education | 1 |
| Major Core Requirements | 40 Credits | |||
| Code | # Course | Title | Cr | Prerequisites |
| ACC | 210 | Principles of Accounting I | 3 | ENG020 |
| ACC | 215 | Principles of Accounting II | 3 | ACC210 |
| BUS | 230 | Business Law | 3 | MGT201 |
| BUS | 310 | Quantitative Methods for Business | 3 | MAT221 |
| BUS | 491 | Internship | 1 | Senior Standing |
| ECO | 201 | Microeconomics | 3 | ENG203 |
| ECO | 202 | Macroeconomics | 3 | ENG203 |
| FIN | 221 | Managerial Finance | 3 | ACC215 |
| MAT | 221 | Calculus & Applied Math for Business | 3 | |
| MGT | 201 | Management Principles | 3 | ENG203 |
| HRM | 320 | Human Resources Management | 3 | MGT201 |
| MIS | 360 | Management Information Systems | 3 | MGT201 |
| STA | 211 | Business Statistics | 3 | |
| HOM | 260 | Food Safety | 3 | ENG203 |
| Specialization Course Requirements | 24 Credits | Grade must be C or higher in every Major Course | ||
| Code | # Course | Title | Cr | Prerequisites |
| MKT | 201 | Marketing Principles | 3 | ENG203 |
| MKT | 310 | Consumer Behavior | 3 | MKT201 |
| MKT | 320 | Sales Management | 3 | MKT201 |
| MKT | 340 | Advertising Principles | 3 | MKT310 |
| MKT | 350 | Marketing Management | 3 | MKT201 |
| MKT | 420 | Marketing Research | 3 | Senior Standing |
| MKT | 450 | Integrated Advertising Communication | 3 | MKT340 |
| MKT | 460 | Customer Service Management | 3 | MGT201 |
| Free Elective (200 level or above) | 6 Credits |
| Other Requirements | ||||
| ….. | ….. | Foreign Language course | 3 Credits |
