Marketing and Advertising

What will I learn in this program?

You will learn to develop and manage relationships with customers, competitors, and suppliers. You will also learn how to build value in your products and create loyalty with your end-users & advertising by building a profitable customer-based relationship through properly planned marketing activities.

What courses are included in the program?

The 99 credits include:

  • Economics
  • Accounting
  • Statistics
  • Marketing
  • Integrated marketing communication
  • Presentation Skills
  • Consumer behavior
  • Market Research
  • Advertising
  • Sales.

What work will I be able to do after I graduate?

You can enjoy a wide range of employment positions in marketing. You can work as marketing research analysts, be part of marketing strategy teams break. If students go for a Master degree in Marketing, then senior positions are possible such as consumer behavior consultant, marketing researcher, advertising manager, product manager, brand manager, and retail manager, research & development.

Why study Marketing at AUT?

AUT teaches you to be an independent thinker, improves your analytical and decision-making skills, trains you to work in teams and communicate effectively. AUT also hires the best instructors whose experiences in the field have made them experts give you knowledge with hands-on projects. You also enjoy special workshops with professionals and internship periods in marketing departments of top companies. In addition, you earn a professional certification like ICDL (International Computer Driving License) to enhance your employment prospects.

Marketing & Advertising (99 Credits)

General Education Requirements26 Credits 
Code# CourseTitleCrPrerequisites
Group A : Language and Communication (12 credits)
ENG260English Language Skills I (ENG 200 – English Writing Skills)3Placement
ENG280English Language Skills II (ENG 203 – English Communication I)3 
ENG305Research Methodology (ENG 204 – English Communication II)3ENG203
BUS210Business Communication Skills (COM 210 – Communication & Presentation Skills)3ENG203
Group B : General Business & Humanities (7 credits)
ENT301Start-up Business Entrepreneurship 3 
HUM212AUT Cultural Plus1 
HUM318Human Rights3ENG 203
Group C : Arts & Social Sciences (3 credits)
ART205Contemporary Arts3 
HUM210Arts Appreciation3 
HUM211Music Appreciation3 
POL202Globalization and Political Change3ENG 203
SOC202Justice, Society and Gender3ENG 203
Group D : Mathematics, Science and Technology (3 credits)
HLT210Health and Wellness3 
NTR201Introduction to Nutrition3ENG 203
Group E : Health and Physical Education (1 credits)
PED.Physical Education1 
Major Core Requirements40 Credits 
Code# CourseTitleCrPrerequisites
ACC210Principles of Accounting I3ENG020
ACC215Principles of Accounting II3ACC210
BUS230Business Law3MGT201
BUS310Quantitative Methods for Business3MAT221
BUS491Internship1Senior Standing
FIN221Managerial Finance3ACC215
MAT221Calculus & Applied Math for Business3 
MGT201Management Principles3ENG203
HRM320Human Resources Management3MGT201
MIS360Management Information Systems3MGT201
STA211Business Statistics3 
HOM260Food Safety3ENG203
Specialization Course Requirements24 CreditsGrade must be C or higher in every Major Course
Code# CourseTitleCrPrerequisites
MKT201Marketing Principles3ENG203
MKT310Consumer Behavior3MKT201
MKT320Sales Management3MKT201
MKT340Advertising Principles3MKT310
MKT350Marketing Management3MKT201
MKT420Marketing Research3Senior Standing
MKT450Integrated Advertising Communication3MKT340
MKT460Customer Service Management3MGT201
Free Elective (200 level or above)6 Credits 
Other Requirements
…..…..Foreign Language course3 Credits