Graphic Design and Advertising

Graphic Design and Advertising

Who is a Graphic Designer?

A graphic designer is someone who creates visual concepts to communicate ideas that inspire, inform, or captivate consumers. It involves creativity to achieve certain objectives, with the use of images, symbols or words.

What do graphic designers do?

Graphic designers combine art and technology to creatively communicate ideas through images and the layout of printed pages. They work with both text and images and may use a variety of design elements to give a company a unique identity. They develop the overall layout and production design for advertisements, brochures, magazines, logos, books, posters, billboards, labels, to name a few.

What do I learn in Graphic Design as a major at AUT?

AUT curriculum of 102 credits will take you through the design process from beginning to end. The Graphic Design major provides you with design theory, software tools, and current practices in graphic design. You’ll learn how to create and design images that represent a particular idea or identity to be used in advertising and promotions. Some courses include:

• Drawing and Illustration

• Storyboard

• Calligraphy

• Computer Graphics

• Color Theory

• Web Design

• Virtual Reality

• Visual Math

• Product Design

• Printing Variables

• Visual Narratives

• Page Design

Why should I study Graphic Design at AUT?

AUT gets you the most qualified professors and professionals to teach you. You learn from the top local and international experts in design and you get trained to do a lot of hands-on projects and spend internship periods at top companies so when you graduate you know the job market well and have all the skills needed to succeed.

What job opportunities do I have after graduation?

Our curriculum at AUT offers a solid professional background providing access to a variety of career opportunities such as graphic design for advertising agencies, publishing houses, corporate design, the printing industry, newspapers and magazines, production houses etc…  Experienced graphic designers may advance to chief designer, art or creative director, and why not start your own independent graphic design house?

Graphic Design and Advertising Program – (99 Credits)

General Education Requirements 26 credits
Code # Course Title Cr Prerequisites
Group A : Language and Communication (10 credits)
ENG 203 English Communication I 3
ENG 204 English Communication II 3 ENG203
BUS 210 Business
Communication Skills
3 ENG203
BUS 215 Business
Presentation Skills
1 Coreq. BUS210
Group B : General Business & Humanities (7 credits)
BUS 201 Foundations in Business 3
HUM 212 AUT Cultural Plus 1
HUM 318 Human Rights 3 ENG 203
Group C : Arts & Social Sciences (3 credits)
ART 205 Contemporary Arts 3
HUM 210 Arts Appreciation 3
HUM 211 Music Appreciation 3
POL 202 Globalization and Political Change 3 ENG 203
SOC 202 Justice, Society and Gender 3 ENG 203
Group D : Mathematics, Science and Technology (3 credits)
HLT 210 Health and
Wellness
3
NTR 201 Introduction to Nutrition 3 ENG 203
Group E : Health and Physical Education (3 credits)
HLT 200 First Aid and Safety 2
PED . Physical Education 1

 

Core Requirements 18
credits
Code # Course Title Cr Prerequisites
ART 200 Drawing &
Illustration I
3
ART 201 Drawing & Illustration II 3 ART200
ART 301 Theories of Imaging 3
DES 201 Fundamentals of
Design I
3
DES 211 Fundamentals of
Design II
3 DES201
MAT 261 Visual Math for
Arts
3
Major Core Requirements 31 credits
Code Course # Title Cr Prerequisites
ART 206 History of Art
and Design
3
COM 206 Principles of
Photography
3
GDP 200 Typography &
Calligraphy
3 ART201
GDP 211 Graphic Design I 3 Co. GDP200,
ART201
GDP 215 Computer
Software (I) for the visual
3
GDP 300 Page Layout and
Design
3 GDP211
GDP 310 Computer
Software (II) for the visual
3
GDP 330 Visual
Narratives
3 Co. GDP211
ART 355 Animation 3 GDP310
MKT 201 Marketing
Principles
3 ENG203
DES 410 Professional
Practice
1 Senior Standing
Emphasis Requirements – Graphic Design 24 credits
Code Course # Title Cr Prerequisites
GDP 225 Graphic Design
II
4 GDP211
DES 311 Copywriting 3 Co. GDP211
GDP 325 Package /
Product Design
3 GDP211
ART 400 Special Topics 3 ART201
GDP 435 Printing
Variables
3 GDP211
GDP 490 Senior Project I 4 GDP225
GDP 491 Senior Project
II
4 GDP490
Free Elective (200 level or above) 3 credits