Marketing & Advertising

Marketing & Advertising

BBA in Marketing
What will I learn in this program?

You will learn to develop and manage relationships with customers, competitors, and suppliers. You will also learn how to build value in your products and create loyalty with your end-users & advertising by building a profitable customer-based relationship through properly planned marketing activities.

What courses are included in the program?

The 99 credits include:
• Economics
• Accounting
• Statistics
• Marketing
• Integrated marketing communication
• Presentation Skills
• Consumer behavior
• Market Research
• Advertising
• Sales.

What work will I be able to do after I graduate?

You can enjoy a wide range of employment positions in marketing. You can work as marketing research analysts, be part of marketing strategy teams break. If students go for a Master degree in Marketing, then senior positions are possible such as consumer behavior consultant, marketing researcher, advertising manager, product manager, brand manager, and retail manager, research & development.

Why study Marketing at AUT?

AUT teaches you to be an independent thinker, improves your analytical and decision-making skills, trains you to work in teams and communicate effectively. AUT also hires the best instructors whose experiences in the field have made them experts give you knowledge with hands-on projects. You also enjoy special workshops with professionals and internship periods in marketing departments of top companies. In addition, you earn a professional certification like ICDL (International Computer Driving License) to enhance your employment prospects.

Marketing & Advertising (99 Credits)

General Education Requirements 26 credits  
Code # Course Title Cr Prerequisites
Group A : Language and Communication (10 credits)
ENG 203 English Communication I 3  
ENG 204 English Communication II 3 ENG203
BUS 210 Business
Communication Skills
3 ENG203
BUS 215 Business
Presentation Skills
1 Coreq. BUS210
Group B : General Business & Humanities (7 credits)
BUS 201 Foundations in Business 3  
HUM 212 AUT Cultural Plus 1  
HUM 318 Human Rights 3 ENG 203
Group C : Arts & Social Sciences (3 credits)
ART 205 Contemporary Arts 3  
HUM 210 Arts Appreciation 3  
HUM 211 Music Appreciation 3  
POL 202 Globalization and Political Change 3 ENG 203
SOC 202 Justice, Society and Gender 3 ENG 203
Group D : Mathematics, Science and Technology (3 credits)
HLT 210 Health and
NTR 201 Introduction to Nutrition 3 ENG 203
Group E : Health and Physical Education (3 credits)
HLT 200 First Aid and Safety 2  
PED . Physical Education 1  

Major Core Requirements 40 credits
Code # Course Title Cr Prerequisites
ACC 210 Principles of Accounting I 3 ENG020
ACC 215 Principles of Accounting II 3 ACC210
BUS 230 Business Law 3 MGT201
BUS 310 Quantitative Methods for Business 3 MAT221
BUS 491 Internship 1 Senior Standing
ECO 201 Microeconomics 3 ENG203
ECO 202 Macroeconomics 3 ENG203
FIN 221 Managerial Finance 3 ACC215
MAT 221 Calculus & Applied Math for Business 3
MGT 201 Management Principles 3 ENG203
HRM 320 Human Resources Management 3 MGT201
MIS 360 Management Information Systems 3 MGT201
STA 211 Business Statistics 3
HOM 260 Food Safety 3 ENG203
Specialization Course Requirements 24 credits Grade must be C or higher in every Major Course
Code # Course Title Cr Prerequisites
MKT 201 Marketing Principles 3 ENG203
MKT 310 Consumer Behavior 3 MKT201
MKT 320 Sales Management 3 MKT201
MKT 340 Advertising Principles 3 MKT310
MKT 350 Marketing Management 3 MKT201
MKT 420 Marketing Research 3 Senior Standing
MKT 450 Integrated Advertising Communication 3 MKT340
MKT 460 Customer Service Management 3 MGT201
Free Elective (200 level or above) 6 credits
Other Requirements
….. ….. Foreign Language course 3 credits