Marketing & Advertising

General Education Requirements   26 credits   
Code  # Course Title Cr Prerequisites
                            Group A : Language and Communication (12 credits)
ENG 200 English Writing Skills 3  
ENG 203 English Communication I 3  
ENG 204 English Communication II 3 ENG203
COM 210 Communication & Presentation Skills   3 ENG203
                            Group B : General Business & Humanities (7 credits)                           
ENT 301 Start-up Business Entrepreneurship 3  
HUM  212 AUT Cultural Plus 1  
HUM 318 Human Rights 3 ENG203
                            Group C : Arts & Social Sciences (3 credits)
ART 205  Contemporary  Arts 3  
HUM 210 Arts Appreciation 3  
HUM 211 Music Appreciation 3  
POL 202 Globalization and Political Change 3 ENG203
SOC 202 Justice, Society and Gender 3 ENG203
                            Group D : Mathematics, Science and Technology (3 credits)   
HLT 210 Health and Wellness 3  
NTR 201 Introduction to Nutrition 3 ENG203
                            Group E : Health and Physical Education (1 credits)
PED ……. Physical Education 1  
Major Core Requirements   40 credits
Code  # Course Title Cr Prerequisites
ACC 210 Principles of Accounting I 3 ENG020
ACC 215 Principles of Accounting II 3 ACC210
BUS 230 Business Law 3 MGT201
BUS 310 Quantitative Methods for Business 3 MAT221
BUS 491 Internship 1 Senior Standing
ECO 201 Microeconomics 3 ENG203
ECO 202 Macroeconomics 3 ENG203
FIN 221 Managerial Finance 3 ACC215
MAT 221 Calculus & Applied Math for Business 3  
MGT 201 Management Principles 3 ENG203
HRM 320 Human Resources Management 3 MGT201
MIS 360 Management Information Systems 3 MGT201
STA 211 Business Statistics 3  
HOM 260 Food Safety 3 ENG203
Specialization Course Requirements 24 credits Grade must be C or higher
in every Major Course
Code  # Course Title Cr Prerequisites
MKT 201 Marketing Principles 3 ENG203
MKT 310 Consumer Behavior 3 MKT201
MKT 320 Sales Management 3 MKT201
MKT 340 Advertising Principles 3 MKT310
MKT 350 Marketing Management 3 MKT201
MKT 420 Marketing Research 3 Senior Standing
MKT 450 Integrated Advertising Communication 3 MKT340
MKT 460 Customer Service Management 3 MGT201
Free Elective (200 level or above)     6 credits  
         
Other Requirements
……. ……. Foreign Language course 3 credits  
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