Marketing & Advertising

Marketing & Advertising - (99 Credits)

 

Curriculum for new students (2011/2012) .

UNIVERSITY  REQUIREMENTS

23 credits

Prerequisites

English Language Requirements (6 credits)

ENG 203

English Communication Skills I

3 credits

 

ENG 020 or Placement

ENG 204

English Communication Skills II

3 credits

ENG 203

Business Requirements (4 credits)

3 credits

ENG 204

BUS 210

Business Communication Skills

BUS 215

Presentation Skills + Lab

1 credit

Co. BUS 210

Arts Requirements ( 3 credits)

 

 

Choose one of the following courses:

 

 

ART 202

Introduction to Arts and Music Appreciation I

3 credits

Co. ENG 203

ART 205

History of Art and Design

 

Natural Sciences Requirements (3 credits)

 

3 credits

Co. ENG 203

Choose one of the following courses:

HLT 210

Health and Wellness

NTR 201

Introduction to Nutrition

ENV 201

Man in the Environment

Computer Science Requirements (3 credits)

3 credits

Co. ENG 203

CSC 201

Introduction to Information Technology + Lab

CSC 203

Introduction to Computer Science

CSC 205

Introduction to Programming

Humanities and Social Science Requirements (3 credits)

3 credits

 

Choose one of the following courses:

HUM 318

Human Rights

 

PSY 201

Introduction to Psychology

 

SOC 201

Introduction to Sociology

 

SOC 202

Justice, Society and Gender

ENG 203

POL 202

Globalization and Political Change

ENG 203

CST 201

Western Civilization

ENG 203

WGS 290

Water Politics and Law

ENG 203

Physical Education Requirements (1 credits)

 

1 credit

 

PED 201

Physical Education I

MAJOR  REQUIREMENTS

67 credits

1- Business Requirements  (42 credits)

 

 

ACC 210

Principles of Accounting I

3

MAT 100 or placement, Co. ENG 203

ACC 211

Principles of Accounting II

3

ACC 210

ACC 221

Managerial Accounting

3

ACC 211

BUS 230

Business Law

3

ACC 211, FIN 221, MGT 201

BUS 310

Quantitative Methods for Business Decisions

3

MGT 201, MAT 221, STA 211

ECO 201

Microeconomics

3

ENG 203 , MAT 221

ECO 202

Macroeconomics

3

ECO 201

FIN 221

Managerial Finance

3

ACC 211

MGT 201

Management Principles

3

Co. ENG 203

MGT 320

Human Resources Management

3

MGT 201

MGT 420

Strategic Management

3

Senior Standing

MIS 360

Management Information Systems

3

MGT 201, CSC 201

MIS 401

E-Business & E-Commerce

3

MIS 360, MKT 201

MKT 201

Marketing Principles

3

ENG 203

- Emphasis Requirements (25 credits)

 

MKT 310

Consumer Behavior

3

MKT 201

MKT 320

Sales Management

3

MKT 201

MKT 340

Advertising Principles

3

MKT 310

MKT 350

Marketing Management

3

MKT 201 , MGT 201

MKT 420

Marketing Research

3

MKT 310

MKT 450

Integrated Advertising Communication

3

MKT 340

MKT 490

Special Topics in Marketing

3

Senior Standing

MGT 460

Organizational Behavior

3

MGT 201

BUS 491

Internship

1

Senior Standing

OTHER REQUIREMENTS

6 credits

 

MAT 221

Calculus and Applied Math for Business

3

MAT 100 or placement

STA 211

Business Statistics

3

MAT 100 or placement, Co. ENG 203

FREE ELECTIVES

3 credits

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