Major Marketing & Advertising 2011-2012

BBA – Major Marketing & Advertising (97 Credits)

2011/2012 students



General Education Requirements

23 credits

Prerequisites

Group A: Language and Communication Requirements (9 credits)

 

ENG 203

English Communication Skills I

3

ENG 100 or Placement

ENG  204

English Communication Skills II

3

ENG 203

COM 210

English Communication & Presentation Skills

3

ENG 203

Group B: Mandatory Courses (4 credits)

   

HUM 318

Human Rights

3

ENG 100 or the Equivalence

AUT 203

AUTea & Coffee for Business

1

ENG 100 or the Equivalence

Group C: Ethics (1 credit)

   

HUM 208

Business Ethics

1
 

Group D: Humanities and Social Science Requirements (3 credits)

Choose one of the following courses:

   

SOC 202

Justice, Society and Gender

3

ENG 100 or the Equivalence

POL 202

Globalization and Political Change

3

ENG 100 or the Equivalence

CST 201

Western Civilization

3

ENG 100 or the Equivalence

WGS 290

Water Politics and Law

3

ENG 100 or the Equivalence

ART 205

Contemporary Arts

3


HUM 210

Arts Appreciation

3
 

HUM 211

Music Appreciation

3
 

Group E: Mathematics, Science and Technology (3 credits)

   

CSC 201

Introduction to Information Technology

3

ENG 020 Conc

Group F: Community Empowerment and Vibrancy (3 credits)

   

HLT 200

Health and Safety

2
 

PED

Physical Education

1
 

Free Electives

4 credits

 

Faculty of Business Requirements

33 credits

 

ACC 210

Principles of Accounting I

3

MAT 100 or placement, Co. ENG 020

ACC 215

Principles of Accounting II

3

ACC 210

BUS 310

Quantitative Methods for Business Decisions

3

MGT 201, MAT 221, STA 211

ECO 201

Microeconomics

3

Co. ENG 203, MAT 100

ECO 202

Macroeconomics

3

ECO 201

MGT 201

Management Principles

3

Co. ENG 203

MGT 320

Human Resources Management

3 MGT 201

MIS 360

Management Information Systems

3

MGT 201, CSC 201

MKT 201

Marketing Principles

3

Co. ENG 203

MAT 221

Calculus and Applied Math for Business

3

MAT 100, MAT010,  or placement

STA 211

Business Statistics

3

MAT 100, MAT010,  or placement

Major Requirements

37 credits

 

BUS 230

Business Law

3

(ACC 211 or ACC 215), ENG 203

FIN 221

Managerial Finance

3

ACC 211or ACC 215

MKT 310

Consumer Behavior

3

MKT201

MKT 320

Sales Management

3

MKT201

MKT 340

Advertising Principles

3

MKT310

MKT 350

Marketing Management

3

MKT201,  MGT201

MKT 420

Marketing Research

3

MKT310

MKT 450

Integrated Advertising Communication

3

MKT340

MGT 460

Organizational Behavior

3

MGT201

BUS 491

Internship

1

Senior Standing

 

Business Elective (1)

3
 
 

Business Elective (2)

3  
 

One Foreign Language course

3  

 

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